M AND M DIRECT LIMITED
Private Limited Company (Ltd) · Hereford, United Kingdom · LEI 984500D7B3D82CB67581
LEI active
Summary
M AND M DIRECT LIMITED is registered in the United Kingdom and entered in the “Companies House register” under number 05069228. Its legal form is Private Limited Company (Ltd). According to GLEIF, its ultimate parent is HEARTLAND A/S (Denmark), which is also its direct parent. That group has 23 subsidiaries with LEIs in 5 countries, 1 of them in the United Kingdom. The LEI was first issued on 16 Mar 2021 and the record was last updated on 27 Jul 2026; the next renewal is due by 27 Jul 2027.
Written from GLEIF data using fixed, reviewed sentence templates.
Data-quality notes (AssetCensus analysis)
No data-quality notes for this entity in this data release.
Company details
| Legal form | Private Limited Company (Ltd) |
|---|---|
| Register | Companies House register · Register website |
| Registration number | 05069228 |
| Registration authority | Companies House |
| Jurisdiction | United Kingdom |
| Registered address | 1 Auctioneer Walk, Old Market,, HR4 9HT Hereford, United Kingdom |
| Category | company or other legal entity |
| Status | active |
| Founded (per GLEIF) | 10 Mar 2004 |
| LEI | 984500D7B3D82CB67581 |
| LEI status | active |
| LEI first issued | 16 Mar 2021 |
| LEI record last updated | 27 Jul 2026 |
| Next LEI renewal | 27 Jul 2027 |
| Corroboration of the LEI record | fully corroborated |
Group membership
M AND M DIRECT LIMITED this entity
Relationship to the parent
| Direct parent | Ultimate parent | |
|---|---|---|
| Parent | HEARTLAND A/S | HEARTLAND A/S |
| Accounting period | 31 Jul 2024 to 3 Aug 2025 | 31 Jul 2024 to 3 Aug 2025 |
| Evidence | consolidated accounts | consolidated accounts |
| Corroboration | fully corroborated | fully corroborated |
| Accounting standard | IFRS | IFRS |
| Consolidation percentage reported to GLEIF | 98.00% | 98.00% |
| Relationship start | 3 Aug 2025 | 3 Aug 2025 |
| Recorded at GLEIF since | 16 Mar 2021 | 20 Feb 2025 |
| Last updated | 27 Jul 2026 | 27 Jul 2026 |
| Record status | current | current |
Other subsidiaries of the same direct parent (13)
- AAA UNITED B.V. Netherlands
- AKTIESELSKABET AF 1.2.2017 Denmark
- AKTIESELSKABET AF 1.3.2017 Denmark
- AKTIESELSKABET AF 10.6.2021 Denmark
- AKTIESELSKABET AF 12.6.2018 Denmark
- AKTIESELSKABET AF 16.11.2005 Denmark
- AKTIESELSKABET AF 2.7.2018 Denmark
- AKTIESELSKABET AF 5.5.2010 Denmark
- BESTSELLER A/S Denmark
- BESTSELLER LEASE MANAGEMENT A/S Denmark lapsed
- BESTSELLER UNITED A/S Denmark
- BRIGHTFOLK A/S Denmark
Other names
- M & M SPORTS LIMITED · trading name
History
17 Feb 2025Headquarters address changed
17 Feb 2025Registered address changed