Direct Energy Marketing Limited
Business corporations (which includes professional corporations) · Toronto, Canada · LEI 89450051DSI5YT6PAJ54
LEI active
Summary
Direct Energy Marketing Limited is registered in Canada and entered in the “Corporate Registry (Province of Ontario)” under number 5043872. Its legal form is Business corporations (which includes professional corporations). According to GLEIF, its ultimate parent is NRG ENERGY, INC. (United States), which is also its direct parent. That group has 10 subsidiaries with LEIs in 2 countries, 1 of them in Canada. The LEI was first issued on 25 Nov 2024 and the record was last updated on 27 Oct 2025; the next renewal is due by 25 Nov 2026.
Written from GLEIF data using fixed, reviewed sentence templates.
Data-quality notes (AssetCensus analysis)
No data-quality notes for this entity in this data release.
Company details
| Legal form | Business corporations (which includes professional corporations) |
|---|---|
| Register | Corporate Registry (Province of Ontario) · Register website |
| Registration number | 5043872 |
| Registration authority | Ministry of Government and Consumer Services |
| Jurisdiction | Canada (CA-ON) |
| Registered address | 66 Wellington Street W, Suite 5300, M5K 1E6 Toronto, Canada |
| Headquarters address | 530 8 Avenue SW, Unit 2500, T2P 3S8 Calgary, Canada |
| Category | company or other legal entity |
| Status | active |
| Founded (per GLEIF) | 5 Jan 2021 |
| LEI | 89450051DSI5YT6PAJ54 |
| LEI status | active |
| LEI first issued | 25 Nov 2024 |
| LEI record last updated | 27 Oct 2025 |
| Next LEI renewal | 25 Nov 2026 |
| Corroboration of the LEI record | fully corroborated |
Group membership
Direct Energy Marketing Limited this entity
Relationship to the parent
| Direct parent | Ultimate parent | |
|---|---|---|
| Parent | NRG ENERGY, INC. | NRG ENERGY, INC. |
| Accounting period | 1 Jan 2024 to 31 Dec 2024 | 1 Jan 2024 to 31 Dec 2024 |
| Evidence | consolidated accounts | consolidated accounts |
| Corroboration | fully corroborated | fully corroborated |
| Accounting standard | US GAAP | US GAAP |
| Relationship start | 1 Jan 2024 | 1 Jan 2024 |
| Recorded at GLEIF since | 25 Nov 2024 | 25 Nov 2024 |
| Last updated | 27 Oct 2025 | 27 Oct 2025 |
| Record status | current | current |
Other subsidiaries of the same direct parent (3)
- CL Power Sales Eight, L.L.C. United States lapsed
- DUNKIRK POWER LLC United States lapsed
- XOOM ENERGY, LLC United States